So what is never knows best...? It is what Mamimi, from FLCL, has written on her cigarettes. And now, I co-opted it for this stupid blog.

2/08/2007 09:43:00 AM

A NPR story about indie bands licensing their music to commercials. The commercial in particular that they mention is the Sears one with The Spinto Band's "Oh Mandy" (mentioned a long time ago).

I'm generally for indie bands getting the additional exposure. It may alienate their core fans, but it also brings in people intrigued by the commercial if it's well done (the Sears one isn't). Besides, right now, trying to identify indie bands in them is about all I find interesting about commercials.

The Civic commercial with The Go! Team's "Huddle Formation" is pretty good.



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